One of the most important steps in designing a differentiated business is tightly clarifying your...
Learn how to build a brand.
Welcome to Build + Launch + Scale.
The ultimate playbook for consumer product founders.
Head to the the index of topics!
People ask us all the time: how do you start a startup? Like, really, how do you start a business, step by step? There's an idea that starting a business requires a magical idea, gorgeous brand work, brilliant product development, and a deeply engaged community. Here's the thing: all of that stuff is really, really useful. But at the end of the day, businesses get off the ground through one simple factor: work.
As a startup founder, your ability to run your business is deeply reliant on your ability to design...
When you launch a new startup brand, you're typically looking at your accounting system on the...
So you've got a product idea and you're ready to start thinking about names for your business.
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We're a fractional CMO and implementation SWAT team and we're sharing the inside scoop on our playbooks, processes, tools, and strategies to help you build a brand, launch a brand, and scale a brand. From finance to ops, product development to brand positioning, revenue analysis through demand planning, this represents the thinking of a 25-years-in serial entrepreneur who's spent the last 5 years building, launching, and scaling over 60 consumer brands. While every brand we've partnered with - from the fashion innovators to the beauty brainiacs, from the wellness whizzes to the food-and-beverage aficionados - had its own unique vibe, goals, and challenges, every single one of these businesses lived by the ability of its founder(s) to execute, every damn day. You're gonna experience a litany of lists and tasks and to-dos, but you're also going to start getting some (ahem, IMO) pretty stellar guidance on how to start a consumer product brand. So let's build.