--- title: Fractional CMO Marketing Team | Fractional Executive | JC+CO description: Fractional CMO and full marketing team for early-stage brands. Go-to-market strategy, content, influencer, paid social, and Amazon — channel-agnostic execution. image: https://jcand.co/hubfs/img-jcandco-feature.png --- Something Powerful [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co?hsLang=en) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co?hsLang=en) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co?hsLang=en) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) ## JC+CO Services ## Launch. If you build it... you need to go-to-market. Our fractional executives act as strategic partners to our founders, and our fractional marketing implementation team delivers strategy via operationally efficient project management and deep channel expertise. [Let's talk](https://jcand.co/fractional-cmo-marketing-team#form) ![img-feature-services-launch](https://jcand.co/hs-fs/hubfs/img-feature-services-launch.jpg?width=960&height=799&name=img-feature-services-launch.jpg "img-feature-services-launch") Previous slide Next slide ## Launch. If you build it... you need to go-to-market. Our fractional executives act as strategic partners to our founders, and our fractional marketing implementation team delivers strategy via operationally efficient project management and deep channel expertise. [LET'S LAUNCH](https://jcand.co/fractional-cmo-marketing-team) ## Ready for success We are a fractional C-whatever-O build + launch + scale advisory squad and implementation team.  Go-to Market Services From positioning and planning to channel execution, we support ambitious brands with the strategy needed to launch new products, campaigns and digital experiences with confidence. **Creative Marketing** Our creative team develops campaign concepts, content and direction that help brands stand out, communicate clearly and connect with the right audience. Brand Awareness Our brand awareness campaigns are designed to help ambitious ecommerce brands reach the right audiences, build recognition and stay top of mind across key digital channels. [Let's talk](https://jcand.co/fractional-cmo-marketing-team#form) ![Launch + Scale](https://jcand.co/hs-fs/hubfs/Bike%20Lane%20with%20Cyclists%2c%20Copenhagen%3B%20Denmark.jpeg?width=600&height=515&name=Bike%20Lane%20with%20Cyclists%2c%20Copenhagen%3B%20Denmark.jpeg) We work in content creation, partner marketing, direct marketing, influencer marketing, and retail marketing. Our strategies drive awareness through to results across DTC, Amazon, retail, and marketplace channels. We are nothing if not holistic and apply a channel-agnostic POV to everything we do. We're here to build brand and bottom line, period. ![Bike Lane with Cyclists, Copenhagen; Denmark](https://jcand.co/hubfs/Bike%20Lane%20with%20Cyclists%2c%20Copenhagen%3B%20Denmark.jpeg "Bike Lane with Cyclists, Copenhagen; Denmark") ## We're JC+CO ## Your Fractional Marketing Team From positioning and planning to channel execution, we support ambitious brands with the strategy needed to launch new products, campaigns and digital experiences with confidence. ![img-logo-shopify-plus](https://jcand.co/hs-fs/hubfs/img-logo-shopify-plus.png?width=150&height=67&name=img-logo-shopify-plus.png "img-logo-shopify-plus") ![img-logo-klaviyosilver-blk](https://jcand.co/hs-fs/hubfs/img-logo-klaviyosilver-blk.png?width=150&height=65&name=img-logo-klaviyosilver-blk.png "img-logo-klaviyosilver-blk") 7 years building brands 500k+ hours systematizing 70 brands scaled ## Stuff we've built. [![Somedays x JC+CO](https://jcand.co/hubfs/Somedays%20-%20Case%20Study%204.png "Somedays x JC+CO")](https://jcand.co/somedays?hsLang=en) [![Flow x JC+CO](https://jcand.co/hubfs/Flow-CaseStudy-Images4.jpg "Flow x JC+CO")](https://jcand.co/flow-hydration?hsLang=en) [![Benji -x JC+CO](https://jcand.co/hubfs/Benji%20-%20Case%20Study%203.png "Benji -x JC+CO")](https://jcand.co/benji-sleep?hsLang=en) [VIEW OUR WORK](https://jcand.co/our-brand-portfolio?hsLang=en) ![flow](https://jcand.co/hs-fs/hubfs/flow.jpeg?width=150&height=150&name=flow.jpeg) JC+CO is a powerhouse. Krissie Millan, CMO, Flow Hydration ## The Only Woman-Owned Shopify Plus Partner Agency in Canada. We are a fractional C-whatever-O build + launch + scale advisory squad and implementation team. We build, launch, and scale exceptional consumer brands. We are nothing if not holistic. Our systems are designed exclusively to meet the needs of new corporate innovations, early stage brands, and legacy retailers undertaking aggressive transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode. [![Porta x JC+CO](https://jcand.co/hubfs/Porta-CaseStudy-Images2-1.jpg "Porta x JC+CO")](https://jcand.co/porta?hsLang=en) [![Sheertex-CaseStudy-Images1-1](https://jcand.co/hubfs/Sheertex-CaseStudy-Images1-1.jpg "Sheertex-CaseStudy-Images1-1")](https://jcand.co/sheertex?hsLang=en) [![Rebelstork-CaseStudy-Images1-1](https://jcand.co/hubfs/Rebelstork-CaseStudy-Images1-1.jpg "Rebelstork-CaseStudy-Images1-1")](https://jcand.co/rebelstork?hsLang=en) [VIEW MORE](https://jcand.co/our-brand-portfolio?hsLang=en) ![somedays](https://jcand.co/hs-fs/hubfs/somedays.png?width=150&height=150&name=somedays.png) I hate agencies — but I love JC+CO. Lux Perry, CEO, Somedays [![Tilley-CaseStudy-Images1-1](https://jcand.co/hubfs/Tilley-CaseStudy-Images1-1.jpg "Tilley-CaseStudy-Images1-1")](https://jcand.co/tilley?hsLang=en) [![CR-CaseStudy-Images1-1](https://jcand.co/hubfs/CR-CaseStudy-Images1-1.jpg "CR-CaseStudy-Images1-1")](https://jcand.co/crafty-ramen?hsLang=en) [![LXR&Co x JC+CO](https://jcand.co/hubfs/LXR-CaseStudy-Images3-1.jpg "LXR&Co x JC+CO")](https://jcand.co/lxr-and-co?hsLang=en) [VIEW MORE](https://jcand.co/our-brand-portfolio?hsLang=en) ![Benji White Logo BG](https://jcand.co/hs-fs/hubfs/Benji%20White%20Logo%20BG.png?width=150&height=150&name=Benji%20White%20Logo%20BG.png) Big fans - amazed with the results. Ben and Mark, Founders, Benji Sleep 0 years building brands. 0 k+ hours systematizing. 0 brands scaled. ![sheertex](https://jcand.co/hs-fs/hubfs/sheertex.png?width=150&height=150&name=sheertex.png) If you want rocket ship growth, this is who you call. Katherine Homuth, CEO, Sheertex ## Frequent Questions What kind of brands does JC+CO work with? We work with early-stage brands, new corporate innovations, and legacy retailers undergoing transformation. Our sweet spot is consumer brands in wellness, fashion, consumer goods, and technology that are building or scaling on Shopify Plus. If you're in build mode and need both strategic leadership and hands-on execution, we're the right fit. Does JC+CO do Klaviyo email and SMS marketing? Yes. JC+CO is a Klaviyo Silver Partner. We build and manage full custom lifecycle programs covering both acquisition and retention — including welcome series, cart and browse abandonment flows, post-purchase sequences, win-back campaigns, loyalty programs, and segmentation strategy. We handle everything from initial setup to ongoing campaign management and optimization. What is a fractional CMO and why would I need one? A fractional CMO is a senior marketing executive who works with your brand part-time at a fraction of the cost of a full-time hire. For early-stage and scaling brands, it means getting C-suite strategic leadership — go-to-market strategy, channel architecture, team management — without the overhead of a full-time executive. JC+CO pairs fractional CMO leadership with a full implementation team, so strategy actually gets executed. What platforms does JC+CO work with beyond Shopify? Beyond Shopify Plus, JC+CO works across Google Ads, Meta, Klaviyo, Amazon, and a broad app stack covering CRM, loyalty, subscriptions, and reviews. We take a channel-agnostic approach to growth — the strategy drives the channel selection, not the other way around. How do I get started with JC+CO? The best first step is a discovery conversation. Visit jcand.co/contact to connect with our team. We'll discuss where you are, where you're going, and what kind of support — whether that's a Shopify build, a migration, a Klaviyo program, or full fractional executive engagement — makes the most sense for your brand. ![jcandco-avatar](https://jcand.co/hs-fs/hubfs/jcandco-avatar.png?width=75&name=jcandco-avatar.png "jcandco-avatar") Copyright JC+CO growth accelerants 2018-present. JC+CO is a [Shopify Plus Partner](https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants) and a [Klaviyo Silver Partner](https://connect.klaviyo.com/jcco-growth-accelerants-inc). ✨  289.269.4690 ✨ - [BUILD ✨](https://jcand.co/shopify-plus-partner) - [LAUNCH 🚀](https://jcand.co/fractional-cmo-marketing-team) - [SCALE 💸](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [OUR BRANDS ❣️](https://jcand.co/our-brand-portfolio) - [MEET MQ 🫡](https://jcand.co/muneera-qureshi) - [CONTACT 👋](https://jcand.co/contact) [Follow us on Instagram](https://www.instagram.com/jcand.co/) [Follow us on Facebook](https://www.linkedin.com/company/jcandco) ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "JCCO", "areaServed" : "CA", "description" : "The only woman-owned Shopify Plus Partner agency in Canada. 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With 20+ years in digital strategy, product development, and e-commerce, she has worked with 75+ consumer brands across wellness, fashion, consumer goods, and technology.", "jobTitle" : "Founder and Fractional Executive", "name" : "Muneera Qureshi", "sameAs" : [ "https://www.linkedin.com/company/jcandco", "https://www.instagram.com/jcand.co/" ], "url" : "https://jcand.co/muneera-qureshi", "worksFor" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "JC+CO is a fractional executive and implementation team that builds, launches, scales, and migrates consumer brands on Shopify Plus. We act as your outsourced C-suite — strategy and execution together — covering Shopify development, go-to-market, performance marketing, Klaviyo lifecycle programs, and platform migrations to Shopify. We've worked with 75+ brands since 2018." }, "name" : "What does JC+CO do?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. JC+CO is a certified Shopify Plus Partner and one of only 10 women-owned Shopify Plus Partner agencies globally. We are also the only woman-owned Shopify Plus Partner agency in Canada." }, "name" : "Is JC+CO a Shopify Plus Partner?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. JC+CO is a Klaviyo Silver Partner. We build and manage full custom lifecycle programs covering both acquisition and retention — including welcome series, cart and browse abandonment flows, post-purchase sequences, win-back campaigns, loyalty programs, and segmentation strategy." }, "name" : "Does JC+CO do Klaviyo email and SMS marketing?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. We migrate brands from WooCommerce, BigCommerce, Magento / Adobe Commerce, Squarespace, Wix, and custom-built platforms to Shopify Plus. We handle the full migration lifecycle — data migration, theme rebuild, app stack configuration, SEO redirect mapping, and post-launch QA." }, "name" : "Can JC+CO migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We don't operate like a traditional agency. We embed fractional executives directly into your business as strategic partners. Our systems are built exclusively for brands in build and scale mode — we move faster, skip the overhead, and focus on what actually drives growth. We're also channel-agnostic: we recommend what works for your brand, not what we're incentivized to sell." }, "name" : "How is JC+CO different from a traditional agency?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We work with early-stage brands, new corporate innovations, and legacy retailers undergoing transformation. Our sweet spot is consumer brands in wellness, fashion, consumer goods, and technology that are building or scaling on Shopify Plus." }, "name" : "What kind of brands does JC+CO work with?" } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "BUILD", "audience" : { "@type" : "Audience", "audienceType" : "Consumer brands, early-stage startups, scaling e-commerce businesses" }, "description" : "Shopify Plus store builds, refreshes, and migrations with brand storytelling built into the development process. Includes brand workshop, UX research, theme development, and conversion optimization.", "name" : "Shopify Plus Development", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/shopify-plus-partner" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "LAUNCH", "audience" : { "@type" : "Audience", "audienceType" : "Early-stage consumer brands, founders launching new products" }, "description" : "Fractional CMO leadership paired with a full marketing implementation team. Covers go-to-market strategy, content, influencer, email, paid social, and Amazon across DTC, retail, and marketplace channels.", "name" : "Fractional CMO and Go-To-Market", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/fractional-cmo-marketing-team" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "SCALE", "audience" : { "@type" : "Audience", "audienceType" : "Scaling consumer brands on Shopify Plus" }, "description" : "Performance marketing and full custom Klaviyo lifecycle programs covering acquisition and retention. Services include Google Ads, paid social, CRO, Amazon advertising, email and SMS flows, segmentation, and campaign management.", "name" : "Performance Marketing and Klaviyo Lifecycle", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "MIGRATE", "audience" : { "@type" : "Audience", "audienceType" : "Brands on legacy platforms looking to migrate to Shopify Plus" }, "description" : "Full-service platform migration to Shopify Plus from WooCommerce, BigCommerce, Magento, Squarespace, Wix, and custom platforms. 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