JC+CO Services
Scale.
Our growth team is designed to deliver results for our brands.<
Operating through DTC ad platforms, email and SMS, Amazon ads, SEO, and affiliate, our numbers track (and we track our numbers) every damn day.
Unlock More Revenue
AI Is Changing How Customers Discover Brands
Shoppers are no longer just searching Google.
They’re asking AI:
- “What are the best clothing brands for minimal style?”
- “What are good gifts for someone into gothic fashion?”
- “What are the best eco-friendly laundry products?”
If your Shopify store isn’t optimized for AI discovery, your brand may never appear.
Paid Search & Social Ads
Capture Demand and Create New Customers
Paid advertising should do more than drive clicks. Our approach combines paid search and paid social strategy to help ecommerce brands capture demand, reach new audiences and turn campaign activity into measurable revenue growth.
- Plan and manage campaigns across Google, Meta, ChatGPT and other key advertising platforms
- Develop paid social strategies that reach, retarget and convert the right audiences
- Optimize spend toward stronger traffic quality, conversion rates and return on ad spend
Klaviyo Flows+Campaigns
Strategic Email Marketing for Shopify Brands
JC+CO is a Klaviyo Silver Partner. We build full custom email and SMS lifecycle programs that work across the entire customer journey — from the moment someone discovers your brand to the point they become your most loyal buyer.
Every flow and campaign is designed for your brand, your audience, and your revenue model.
- Acquistion flows: Welcome series, browse & cart abandonment emails
- Retention flows: Post-purchase, upsell, win-back, loyalty VIP sequences
- Ongoing management: Campaign strategy, segmentation, A/B testing, deliverability, performance reporting
Whether you're starting from zero or inheriting a broken program, we take full ownership of Klaviyo — so your team doesn't have to.
Klaviyo Silver Partner JC+CO is a certified Klaviyo Silver Partner. We have direct access to Klaviyo's partner resources, priority support, and early feature access for our clients. View our Klaviyo partner profile
Conversion Rate Optimization
Create a Smoother Path to Purchase
Your store may already be getting traffic, but small points of friction can stop customers from taking the next step. Our CRO process helps identify what is slowing customers down, improve key shopping journeys and turn more visitors into buyers.
- Review key pages including homepage, product pages, collection pages, cart and checkout flown
- Identify friction points that may be reducing add-to-cart and purchase rates
- Design and development support to implement approved improvements
- Monitor key data metrics for continual funnel optimization
JC+CO Services
Reach your goals
We are a fractional C-whatever-O build + launch + scale advisory squad and implementation team.
Conversion Rate Optimization (CRO)
Through data-driven optimisation and experimentation, we identify friction, improve key journeys and help more visitors convert into customers.
Email & SMS Marketing
As a Klaviyo Silver Partner, we create email and SMS programs that turn subscribers into customers through thoughtful strategy, automated flows, campaign planning and performance optimization.
AI Search Discoverability
Our team helps ecommerce brands improve how they appear across AI-powered search, answer platforms and emerging discovery experiences, making their products and expertise easier to find and recommend.
Paid Search & Social Advertising
Performance-focused advertising campaigns across Google, Meta and ChatGPT designed to capture demand, reach the right audiences, test creative effectively and turn attention into measurable ecommerce growth.
Creative Marketing Services
Our creative team develops campaign concepts, content and direction that help brands stand out, communicate clearly and connect with the right audience.
Search Engine Optimization (SEO)
Ongoing social media planning, content direction and channel management to help brands stay active, relevant and connected to their audience.
Subscription Solutions
Product subscription programs designed to improve retention, increase customer lifetime value and create more predictable recurring revenue.
Loyalty Reward Programs
Loyalty programs designed to encourage repeat purchase, strengthen customer relationships and reward your most valuable shoppers.
Social Channel Management
Ongoing social media planning, content direction and channel management to help brands stay active, relevant and connected to their audience.
Store Health Check Audit
A focused review of your ecommerce store’s performance, user experience, technology and growth opportunities, with clear recommendations for improvement.
E-commerce Data & Analytics
Clear ecommerce reporting and analytics that help brands understand performance, uncover opportunities and make smarter growth decisions.
Store Speed Optimization
Technical performance improvements designed to make your Shopify store faster, smoother and more effective across key customer journeys.
7
years building brands
500k+
hours systematizing
70
brands scaled
We're JC+CO
Your Fractional Marketing Team
As a Shopify Plus Partner - the first and only woman-owned certified Plus Partner in Canada - we were born into ecommerce. Our ecommerce team partners with brands to bring the future to life in DTC, Amazon, and marketplace environments, through sites, applications, email marketing, performance marketing, and search engine optimization. (Bonus points: we additionally operate in the Hubspot ecosystem.)
Stuff we've built.
but I love JC+CO.
The Only Woman-Owned Shopify Plus Partner Agency in Canada.
We are a fractional C-whatever-O build + launch + scale advisory squad and implementation team. We build, launch, and scale exceptional consumer brands. We are nothing if not holistic. Our systems are designed exclusively to meet the needs of new corporate innovations, early stage brands, and legacy retailers undertaking aggressive transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode.
Frequent Questions
What does JC+CO do?
JC+CO is a fractional executive and implementation team that builds, launches, scales, and migrates consumer brands on Shopify Plus. We act as your outsourced C-suite — strategy and execution together — covering Shopify development, go-to-market, performance marketing, Klaviyo lifecycle programs, and platform migrations to Shopify. We've worked with 75+ brands since 2018.
What kind of brands does JC+CO work with?
We work with early-stage brands, new corporate innovations, and legacy retailers undergoing transformation. Our sweet spot is consumer brands in wellness, fashion, consumer goods, and technology that are building or scaling on Shopify Plus. If you're in build mode and need both strategic leadership and hands-on execution, we're the right fit.
Is JC+CO a Shopify Plus Partner?
Yes. JC+CO is a certified Shopify Plus Partner and one of only 10 women-owned Shopify Plus Partner agencies globally. We are also the only woman-owned Shopify Plus Partner agency in Canada. This means we have direct access to Shopify's partner resources, early feature access, and a dedicated Shopify relationship for our clients.
Does JC+CO do Klaviyo email and SMS marketing?
Yes. JC+CO is a Klaviyo Silver Partner. We build and manage full custom lifecycle programs covering both acquisition and retention — including welcome series, cart and browse abandonment flows, post-purchase sequences, win-back campaigns, loyalty programs, and segmentation strategy. We handle everything from initial setup to ongoing campaign management and optimization.
What is a fractional CMO and why would I need one?
A fractional CMO is a senior marketing executive who works with your brand part-time at a fraction of the cost of a full-time hire. For early-stage and scaling brands, it means getting C-suite strategic leadership — go-to-market strategy, channel architecture, team management — without the overhead of a full-time executive. JC+CO pairs fractional CMO leadership with a full implementation team, so strategy actually gets executed.
How is JC+CO different from a traditional agency?
We don't operate like a traditional agency. We embed fractional executives directly into your business as strategic partners, not account managers. Our systems are built exclusively for brands in build and scale mode — so we move faster, skip the overhead, and focus on what actually drives growth. We're also channel-agnostic: we recommend what works for your brand, not what we're incentivized to sell.
What platforms does JC+CO work with beyond Shopify?
Beyond Shopify Plus, JC+CO works across Google Ads, Meta, Klaviyo, Amazon, and a broad app stack covering CRM, loyalty, subscriptions, and reviews. We take a channel-agnostic approach to growth — the strategy drives the channel selection, not the other way around.
How do I get started with JC+CO?
The best first step is a discovery conversation. Visit jcand.co/contact to connect with our team. We'll discuss where you are, where you're going, and what kind of support — whether that's a Shopify build, a migration, a Klaviyo program, or full fractional executive engagement — makes the most sense for your brand.