JC+CO | The Accelerator | Insights on Ecommerce Strategy Experience Email Performance Marketing
Metrics make data actionable - they help you gauge your audience and answer questions like“Why don’t my leads convert?” Let's dig into the top 5 we peep when we're getting to know an ecommerce brand's performance.In digital marketing, nothing is done by chance. Every little detail should serve a purpose: driving conversion. And, we hate to say it, but your personal preferences aren't a data point.Marketing is not about what delivering what we think people like - we have the data to tell us what they actually do. And, as it turns out, as much as you hear people verbally eye-rolling popups 24/7... they do like popups.An image is worth a thousand words. Unless it ruins your sender reputation. Image-heavy emails seem to be all the rage these days. Dazzling GIFs, bold colors or soothing pastels, striking contrasts, a (couple of) million shades - these emails look like pages straight out of a glossy catalog. The ...Get Pinning all your pretty things and make your sales pop.Hey Google, help me find a business growth accelerator near me in Canada.Sometimes it's about innovating your thinking rather than the whole thing.It's not a one-day fling, it's a long-term thing. Use the sales season to build lasting relationships with new and existing customers.