Sometimes it's about innovating your thinking rather than the whole thing.It's not a one-day fling, it's a long-term thing. Use the sales season to build lasting relationships with new and existing customers.It's really simple. Really.Don't wait until everyone is doing it. Start Black Friday hype before it is the hype. Or get in missed in the hype.With Black Friday likely to be bigger than ever this year, ecommerce retailers should pay attention to how shopping habits have changed in the wake of the global pandemic.Imagine you're an ecommerce retailer and your site got de-indexed weeks before Black Friday and you didn't even know. Well, you might not have to imagine because that's the reality for many websites right now.With the acceleration of digital growth and adoption in the wake of the COVID-19 pandemic, 2020 is going to be the year of customer and user experience for retailers – both online and offline. That should have been the case already, but complacency because of brand affinity and dominance meant t...If you have ever worked in an office building, chances are you have had to take part in a fire drill. Or another safety drill of some description. Acting these out can feel obscure, morbid even. But they are valuable. The same is true for your business. While few (if any) businesses would have pu...