Tilley.

Transform + scale.

Tilley is a Canadian icon - a heritage brand with an impeccable foundation in the life outdoors. With an objective to shift from a wholesale-driven model to a digital-first one, Tilley retained JC+CO as its Chief Growth Partner to build its digital infrastructure and ecommerce engine. (Want more? Shopify Plus did a case study on our work for Team Tilley.)

Since initiating its partnership with JC+CO, the brand has migrated from Magento to Shopify Plus, has nearly quadrupled ecommerce revenue, entered the Australian market with a bang, and opened up the Amazon channel. 

Frank Rocchetti, CEO, says: "Following a change in ownership of our company, JC+CO was brought in as a key partner, tasked with a full digital-first transformation of our business. In addition to nearly tripling our ecommerce trajectory in the first month - on our existing platform, no less - they took on an expanded operational mandate, working closely on the overall transformation of the business infrastructure. They additionally recommended and implemented a site re-platform to Shopify Plus and rebuilt our technical infrastructure as well. JC+CO is an exceptional and trusted partner at today’s Tilley."