--- title: JC+CO x Somedays | Transform + Scale | Shopify Plus Partner description: JC+CO was retained as Somedays's fractional CMO and team, building disruptive omnichannel strategy, revenue scale-up, and go-to-market strategy. image: https://jcand.co/hubfs/Somedays%20-%20Case%20Study%204.png --- Something Powerful [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co?hsLang=en) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co?hsLang=en) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co?hsLang=en) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) # somedays. [![Somedays x JC+CO](https://jcand.co/hubfs/Somedays%20-%20Case%20Study%204.png "Somedays x JC+CO")](https://www.somedays.com) ## Transform + scale. [somedays](https://www.somedays.com/) is disrupting the period industry in a massive way - and [is a viral sensation](https://www.tiktok.com/@getsomedays) with a media reach of over 3 billion in the last 12 months. (Chances are you're one of the gajillion people who saw their period pain simulator videos on Tiktok.) After years of debilitating endometriosis experiences, the founders launched the brand with a mission to de-normalize period pain - and provide pleasurable, high efficacy solutions, backed by the science of sports recovery.  JC+CO was retained as somedays's fractional CMO and implementation team, partnering closely with the founder to tighten up positioning and UX, build out long term omnichannel strategies, and bring predictable amplification to its revenue engine. Since initiating partnership with JC+CO, somedays has both increased top line revenue and improved contribution margin through ongoing strategic infrastructure building, efficiencies in expenses, and refinement in its overall go to market approach. Lux Perry, Founder of somedays, says: I hate agencies — but I love JC+CO. For the first time, we feel like we've got eyes on absolutely everything and a team who cares as much about our success as we do. [LAUNCH + SCALE](https://jcand.co/fractional-executive-services?hsLang=en) [![Somedays x JC+CO](https://jcand.co/hubfs/Somedays%20-%20Case%20Study%203.png "Somedays x JC+CO")](https://www.somedays.com/) [![Somedays x JC+CO](https://jcand.co/hubfs/Somedays%20-%20Case%20Study%205.png "Somedays x JC+CO")](https://www.somedays.com/) [![Somedays x JC+CO](https://jcand.co/hubfs/Somedays%20-%20Case%20Study%201.png "Somedays x JC+CO")](https://benjisleep.com/) [![Somedays x JC+CO](https://jcand.co/hubfs/Somedays%20-%20Case%20Study%206.png "Somedays x JC+CO")](https://www.somedays.com/) ![somedays](https://jcand.co/hs-fs/hubfs/somedays.png?width=150&height=150&name=somedays.png) I hate agencies — but I love JC+CO. Lux Perry, Founder + CEO, somedays [![Ensembl x JC+CO](https://jcand.co/hubfs/Ensembl-CaseStudy-Images5-1.jpg "Ensembl x JC+CO")](https://jcand.co/ensembl?hsLang=en) [![Tilley x JC+CO](https://jcand.co/hubfs/Tilley-CaseStudy-Images4.jpg "Tilley x JC+CO")](https://jcand.co/tilley?hsLang=en) [![Soak Wash x JC+CO](https://jcand.co/hubfs/Soak-CaseStudy-Images3-1.jpg "Soak Wash x JC+CO")](https://jcand.co/soak-wash?hsLang=en) [VIEW MORE](https://jcand.co/our-brand-portfolio?hsLang=en) 0 years in build mode. 0 k+ hours systematizing. 0 brands scaled. ## How we work. ![Bike Lane with Cyclists, Copenhagen; Denmark](https://jcand.co/hs-fs/hubfs/Bike%20Lane%20with%20Cyclists%2c%20Copenhagen%3B%20Denmark.jpeg?width=600&height=515&name=Bike%20Lane%20with%20Cyclists%2c%20Copenhagen%3B%20Denmark.jpeg) ## Designed for launch and scale. Our systems are designed exclusively to meet the needs of new corporate innovations, Seed/Series A brands, and legacy retailers undertaking aggressive digital transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode. LET'S BUILD Doing the work works. ![jcandco-avatar](https://jcand.co/hs-fs/hubfs/jcandco-avatar.png?width=75&name=jcandco-avatar.png "jcandco-avatar") Copyright JC+CO growth accelerants 2018-present. JC+CO is a [Shopify Plus Partner](https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants) and a [Klaviyo Silver Partner](https://connect.klaviyo.com/jcco-growth-accelerants-inc). ✨  289.269.4690 ✨ - [BUILD ✨](https://jcand.co/shopify-plus-partner) - [LAUNCH 🚀](https://jcand.co/fractional-cmo-marketing-team) - [SCALE 💸](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [OUR BRANDS ❣️](https://jcand.co/our-brand-portfolio) - [MEET MQ 🫡](https://jcand.co/muneera-qureshi) - [CONTACT 👋](https://jcand.co/contact) [Follow us on Instagram](https://www.instagram.com/jcand.co/) [Follow us on Facebook](https://www.linkedin.com/company/jcandco) ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "JCCO", "areaServed" : "CA", "description" : "The only woman-owned Shopify Plus Partner agency in Canada. JC+CO builds, launches, scales, and migrates consumer brands through fractional executive leadership, Shopify Plus development, Klaviyo lifecycle marketing, and platform migrations.", "founder" : { "@type" : "Person", "jobTitle" : "Founder and Fractional Executive", "name" : "Muneera Qureshi", "sameAs" : [ "https://www.linkedin.com/company/jcandco", "https://www.instagram.com/jcand.co/" ], "url" : "https://jcand.co/muneera-qureshi" }, "foundingDate" : "2018", "logo" : "https://jcand.co/hs-fs/hubfs/jcandco-avatar.png", "memberOf" : [ { "@type" : "Organization", "name" : "Shopify Plus Partners", "url" : "https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants" }, { "@type" : "Organization", "name" : "Klaviyo Partner Program", "url" : "https://connect.klaviyo.com/jcco-growth-accelerants-inc" } ], "name" : "JC+CO Growth Accelerants", "sameAs" : [ "https://www.instagram.com/jcand.co/", "https://www.linkedin.com/company/jcandco", "https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants", "https://connect.klaviyo.com/jcco-growth-accelerants-inc" ], "telephone" : "289-269-4690", "url" : "https://jcand.co" } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Muneera Qureshi is founder of JC+CO Growth Accelerants, the only woman-owned Shopify Plus Partner agency in Canada. With 20+ years in digital strategy, product development, and e-commerce, she has worked with 75+ consumer brands across wellness, fashion, consumer goods, and technology.", "jobTitle" : "Founder and Fractional Executive", "name" : "Muneera Qureshi", "sameAs" : [ "https://www.linkedin.com/company/jcandco", "https://www.instagram.com/jcand.co/" ], "url" : "https://jcand.co/muneera-qureshi", "worksFor" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "JC+CO is a fractional executive and implementation team that builds, launches, scales, and migrates consumer brands on Shopify Plus. We act as your outsourced C-suite — strategy and execution together — covering Shopify development, go-to-market, performance marketing, Klaviyo lifecycle programs, and platform migrations to Shopify. We've worked with 75+ brands since 2018." }, "name" : "What does JC+CO do?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. JC+CO is a certified Shopify Plus Partner and one of only 10 women-owned Shopify Plus Partner agencies globally. We are also the only woman-owned Shopify Plus Partner agency in Canada." }, "name" : "Is JC+CO a Shopify Plus Partner?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. JC+CO is a Klaviyo Silver Partner. We build and manage full custom lifecycle programs covering both acquisition and retention — including welcome series, cart and browse abandonment flows, post-purchase sequences, win-back campaigns, loyalty programs, and segmentation strategy." }, "name" : "Does JC+CO do Klaviyo email and SMS marketing?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. We migrate brands from WooCommerce, BigCommerce, Magento / Adobe Commerce, Squarespace, Wix, and custom-built platforms to Shopify Plus. We handle the full migration lifecycle — data migration, theme rebuild, app stack configuration, SEO redirect mapping, and post-launch QA." }, "name" : "Can JC+CO migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We don't operate like a traditional agency. We embed fractional executives directly into your business as strategic partners. Our systems are built exclusively for brands in build and scale mode — we move faster, skip the overhead, and focus on what actually drives growth. We're also channel-agnostic: we recommend what works for your brand, not what we're incentivized to sell." }, "name" : "How is JC+CO different from a traditional agency?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We work with early-stage brands, new corporate innovations, and legacy retailers undergoing transformation. Our sweet spot is consumer brands in wellness, fashion, consumer goods, and technology that are building or scaling on Shopify Plus." }, "name" : "What kind of brands does JC+CO work with?" } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "BUILD", "audience" : { "@type" : "Audience", "audienceType" : "Consumer brands, early-stage startups, scaling e-commerce businesses" }, "description" : "Shopify Plus store builds, refreshes, and migrations with brand storytelling built into the development process. Includes brand workshop, UX research, theme development, and conversion optimization.", "name" : "Shopify Plus Development", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/shopify-plus-partner" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "LAUNCH", "audience" : { "@type" : "Audience", "audienceType" : "Early-stage consumer brands, founders launching new products" }, "description" : "Fractional CMO leadership paired with a full marketing implementation team. Covers go-to-market strategy, content, influencer, email, paid social, and Amazon across DTC, retail, and marketplace channels.", "name" : "Fractional CMO and Go-To-Market", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/fractional-cmo-marketing-team" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "SCALE", "audience" : { "@type" : "Audience", "audienceType" : "Scaling consumer brands on Shopify Plus" }, "description" : "Performance marketing and full custom Klaviyo lifecycle programs covering acquisition and retention. Services include Google Ads, paid social, CRO, Amazon advertising, email and SMS flows, segmentation, and campaign management.", "name" : "Performance Marketing and Klaviyo Lifecycle", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "MIGRATE", "audience" : { "@type" : "Audience", "audienceType" : "Brands on legacy platforms looking to migrate to Shopify Plus" }, "description" : "Full-service platform migration to Shopify Plus from WooCommerce, BigCommerce, Magento, Squarespace, Wix, and custom platforms. Includes data migration, theme rebuild, app stack setup, SEO redirect mapping, and post-launch support.", "name" : "Platform Migration to Shopify Plus", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/migrate" } ```