rise little earthling.

Launch.

rise little earthling is an exclusive line of thoughtful style for modern little ones - with a planet-friendly bent - designed as a private label for top tier mass children's retail. In a dense market, the options traditionally skew either primary colour basic or costly boutique vibe - showcasing a clear gap opportunity at mass retail. 

JC+CO partnered with the Joe Mimran and Associates team to develop the rise little earthling concept, pitch and present as a collaboration to Toys R Us, and contribute to launch strategy.