Because doing the work works.
Our Fractional Executives are supported by a baddie implementation squad, specialized in building brands, launching brands, and scaling brands.
Holistic POV. Channel-agnostic activation. Big believers in doing the work.
White space identification
Workshopping, market research, competitive analysis, business design framework. What's the white space we want to own?
Definition of implementation plan and resources required to deliver against scale-up roadmap. How are we going to get there?
Financial analysis, channel-refined scale model, inclusive of anticipated fixed and variable expenses and contribution margin. What's it going to cost?
Holistic marketing planning designed for scrappines + tight resources. How do we operationalize efficiently?
Activation of marketing plan through email, SMS, advertising, affiliate, search, whatever. Are we doing the work?
Development of and reporting on business results against roadmapped goals, from channel mix to KPI targets. Are we going to make target?
Meet Your Fractional Executive Team.
We are a fractional C-whatever-O build + launch + scale advisory squad and implementation team. Our systems are designed exclusively to meet the needs of new corporate innovations, early stage brands, and legacy retailers undertaking aggressive transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode.LET'S CONNECT
Stuff we've built.
but I love JC+CO.