Launch + scale.
Crafty Ramen is the original ramen meal kit. The ultimate comfort food, ramen kits are ready in 15 minutes and feature high-quality, locally sourced ingredients, with no artificial flavourings or seasonings.
Joining Team Crafty early into their journey of shifting their local eatery business model towards an omnichannel approach, JC+CO was tasked with delivering ambitious growth goals. Activating both launch infrastructure activities such as market positioning, user journeys, and automation, alongside scale-up programs in paid performance marketing, site experience, and email + sms, the business has achieved tremendous success.
Since initiating its partnership with JC+CO, the brand has closed a Series A financing round, secured a deal with Arlene Dickinson on Dragon's Den, opened up the west coast market, and was most recently valued at $9.2M.
Khalil Khamis, CEO, says: "We are thrilled to have JC+CO as marketing partners. They are true partners who are knowledgeable, agile, flexible and deeply connected to our business. We have seen great results in a short amount of time with JC+CO and look forward to growing our relationship with them as our business scales."
How we work.
Designed for launch and scale.
Our systems are designed exclusively to meet the needs of new corporate innovations, Seed/Series A brands, and legacy retailers undertaking aggressive digital transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode.