We're a fractional CMO and implementation SWAT team and we're sharing the inside scoop on our playbooks, processes, tools, and strategies to help you build a brand, launch a brand, and scale a brand. From finance to ops, product development to brand positioning, revenue analysis through demand planning, this represents the thinking of a 25-years-in serial entrepreneur who's spent the last 5 years building, launching, and scaling over 60 consumer brands. While every brand we've partnered with - from the fashion innovators to the beauty brainiacs, from the wellness whizzes to the food-and-beverage aficionados - had its own unique vibe, goals, and challenges, every single one of these businesses lived by the ability of its founder(s) to execute, every damn day. You're gonna experience a litany of lists and tasks and to-dos, but you're also going to start getting some (ahem, IMO) pretty stellar guidance on how to start a consumer product brand. So let's build.