(Oh Shush, It's Not a Big Deal)
Nice Stuff People Say
(Insights + Fairy Dust)
In digital marketing, nothing is done by chance. Every little detail should serve a purpose: driving conversion. And, we hate to say it, but your personal preferences aren't a data point.
Marketing is not about what delivering what we think people like - we have the data to tell us what they actually do. And, as it turns out, as much as you hear people verbally eye-rolling popups 24/7... they do like popups.