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Don't wait until everyone is doing it. Start Black Friday hype before it is the hype. Or get in missed in the hype.
With Black Friday likely to be bigger than ever this year, ecommerce retailers should pay attention to how shopping habits have changed in the wake of the global pandemic.
Imagine you're an ecommerce retailer and your site got de-indexed weeks before Black Friday and you didn't even know. Well, you might not have to imagine because that's the reality for many websites right now.