Transform + scale.
SoYoung is a design conscious lifestyle brand and Dragon's Den pitch winner. With a clear niche opportunity in elevating lunch - and a clear directive for accelerated growth - the brand brought JC+CO in as a retained growth strategy partner to assist their team in moving from the baby and kids' market to the adult lifestyle market.
Catherine Choi, Founder, says: "The value that JC+CO brought to my business has been immediate, specific, and action-oriented.
Prior to working with them, I was overwhelmed with the vague ideas of the many directions I could take to move my business forward and hence found myself in a sort of limbo. JC+CO quickly honed in the key areas that I needed to focus on in the short term, building out the long term strategy at the same time so I could see how all the pieces fit together and what we were working towards. Their energy, enthusiasm, and belief in the process allowed me to glimpse a new possibility for my business. JC+CO has radically transformed what is possible.
JC+CO is unique in that their genius lies equally in the sales, marketing, and PR side of the business, as in the numbers part of the business. I feel tremendously grateful and lucky to have the opportunity to work with Jacquelyn and am constantly in awe of her generosity of spirit and support towards fellow entrepreneurs."
How we work.
Designed for launch and scale.
Our systems are designed exclusively to meet the needs of new corporate innovations, Seed/Series A brands, and legacy retailers undertaking aggressive digital transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode.