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Our fractional services team.

All of the go-to-market team - part of the time. We are your fractional team, focused on building brands, launching brands, and scaling brands.


Fractional CMO

Our Fractional Executives act as partners to founders and brands in transition. Taking a leadership role in driving your business forward, our systems are designed to collaborate with your team in revenue, finance, operations, and brand - enabling founders to focus on the product, the longer term vision, or to take step back from the day to day.

Ecommerce Growth Team

As a Shopify Plus Partner - the first and only woman-owned certified Plus Partner in Canada - we were born into ecommerce. Our ecommerce team partners with brands to bring the future to life in DTC, Amazon, and marketplace environments, through sites, applications, email marketing, performance marketing, and search engine optimization. (Bonus points: we additionally operate in the Hubspot ecosystem.)

Marketing Implementation Team

Our marketing implementation team brings strategy to life. We bring operationally efficient project management and deep expertise in content creation, partner marketing, direct marketing, influencer marketing, and retail marketing. We produce user generated, studio, fauxGC, and graphic content out of our beautiful Leslieville studio. Our marketing strategies drive awareness through to results across DTC, Amazon, retail, and marketplace channels.

Content Production Team

Our content team produces studio, fauxGC, user generated, and graphic content out of our beautiful Leslieville studio. We bring together the team and the talent, project manage, and ensure optimal production efficiency for our brand partners.

Benji Sleep
Big fans - amazed with the results. They move fast!
Ben & Mark, Founders, Benji Sleep

Meet Your Fractional Executive Team.

Build + Launch + Scale

We are a fractional C-whatever-O build + launch + scale advisory squad and implementation team. Our systems are designed exclusively to meet the needs of new corporate innovations, early stage brands, and legacy retailers undertaking aggressive transformation - so we don’t waste a ton of time on the stuff you don’t need when you’re in build mode.


Stuff we've built.

Somedays x JC+CO
Tilley x JC+CO
Flow x JC+CO
years building brands.
k+ hours systematizing.
brands scaled.
I hate agencies β€”
but I love JC+CO.
Lux Perry, CEO, Somedays