CLIENT: Frank Rocchetti, Chief Executive Officer, Tilley

PROFILE: A heritage brand with an impeccable foundation in a life outdoors, Tilley is a Canadian icon. With an objective to shift from a wholesale-driven model to a digital-first one, Tilley retained JC+CO as its Chief Growth Partner to build its digital infrastructure and ecommerce engine.

INDUSTRY: Outdoor, fashion, apparel, accessories

GROWTH FOCUS: Systems infrastructure, operations, direct-to-consumer strategy, ecommerce strategy, Shopify Plus replatform, Australian new market entry

IN THEIR WORDS: "Following a change in ownership of our company, JC+CO was brought in as a key partner, tasked with a full digital-first transformation of our business. In addition to nearly tripling our ecommerce trajectory in the first month - on our existing platform, no less - they took on an expanded operational mandate, working closely on the overall transformation of the business infrastructure. They additionally recommended and implemented a site re-platform to Shopify Plus and rebuilt our technical infrastructure as well. JC+CO is an exceptional and trusted partner at today’s Tilley."

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