rise little earthling
CLIENT: Joe Mimran, Creator, rise little earthling
PROFILE: In a dense children's market, the options traditionally skew either primary colour basic or costly boutique vibe. The team at JM&A felt there was an opportunity to partner with a top tier children's retailer to bring an exclusive line of thoughtful style for modern little ones - with a planet-friendly bent - to life. JC+CO partnered with their team to develop the concept, pitch and present, and contribute to strategy.
INDUSTRY: Children, babies, fashion, apparel, accessories, home
GROWTH FOCUS: Research and analysis, brand concept, retail partner alignment