Paid Performance Marketing
We build and deliver paid channel activation through social advertising, affiliate platforms, and Amazon, with sharp eyes on optimizing the funnel, focusing on conversion opportunity, and watching out for the next levers to pull. Sometimes ya gotta pay to play.
The JC+CO performance team has extensive industry certifications and training, from Facebook Blueprint, Google AdWords, Wicked Reports, and more. We take a holistic view of your ecommerce business and approach attribution carefully with a multi-touch lens, resulting in a more efficient paid digital marketing program.
Paid Performance Marketing Strategy, Creative Production, and Management
- Account audits
- Account setups (pixels, Google Analytics, Shopify, catalogs and product sets, Google Merchant Center)
- Ad strategy development
- Paid social advertising
- Paid search advertising
- Online video advertising
- Paid display advertising
- A/B testing
- Structured trackers
- Creative production
- Analytics, multi-touch attribution, and holistic reporting