When I started this business, my objective was to scale exceptional consumer product brands with superstar growth strategy, financial obsession, and go to market done as good as it gets.
As background: I have been a growth-obsessed entrepreneur for a very long time. I've advised and activated growth strategy and go to market strategy for customers around the world, from Fortune 500s to baked-from-scratch startups. I've scaled and systematized and recreated and exited a number of businesses, from simple private sales to complicated private equity deals. While I was fortunate to work on lots of biggies over the years, what always hit me in the heart was working with crazy-ambitious innovators.
At the age of 40, I realized that this was the Big Mission™ of my life: designing a modern, hands-on, results-obsessed management consulting firm with deep digital expertise and the scrappy, just-get-it-done heart of the entrepreneur to power up innovative consumer product brands. (Some call this Consulting 4.0. I mostly just call it doing the work.)
I deeply believe in the power of innovation to change communities, to change economies - to change the world. I've studied it, I've taught it, and I've lived-and-breathed it from the bottom of my soul for the last 20+ years.
Our team brings the financial acumen, data-centricism, and operational diligence (read: results obsession) of the top tier management consultant alongside the problem-solving instinct and natural curiosity (read: creative resourcefulness) of the entrepreneur.
So how does this help you?
Well, data tells us that the top challenges faced by high growth innovators include:
- Hunting down top talent (read: acquiring best in class people);
- Managing cash flow (read: nearly 70% of the best bootstrap it); and
- Not having had experience scaling a high growth organization (read: accessing expertise).
Everyone talks about the gap in access to capital when it comes to innovation.
My obsession, on the other hand, is the immediate gap in access to top-notch strategic expertise, to results-focused thinking ... to that game-changing information that the big guys get. (I mean, information is power, right?)
So here's my little dream: if we could empower innovative businesses with access to top notch thinking, advising, and tools... and co-design high-impact, modern roadmaps for growth strategy together, how much could we move the needle?
That's the goal, baby.
So let's grow.