At JC+CO, we live and die by the Big 3 Ecomm Revenue Drivers: your ecommerce experience, your paid performance marketing program, and your email + sms program. During the holiday season, the Big 3 matter more than ever: your on-site experience should be maxing out conversion rates, with the inbound traffic from email and ads ultimately resulting in 50% of your revenue coming from email and 30% tracking back to paid ads.

Revenue is queen: if you don’t have these foundational elements well in place, the rest of the system is going to fall apart - and you’ll risk severely missing your sales targets. 

This year, 30% of all retail sales will happen between Black Friday and Christmas. That’s why we have outlined our top recommendations here - to get you started for ecommerce success this holiday season.

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