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SoYoung

Category Expansion Partner

CLIENTCatherine Choi, Founder & CEO, SoYoung

PROFILE: As a design conscious lifestyle brand and 2018 Dragon's Den pitch winner, SoYoung had a clear niche opportunity in elevating lunch - and a clear directive for accelerated growth. JC+CO was brought in as a retained growth strategy partner to assist the brand in moving from the baby and kids' market to the adult lifestyle market.

INDUSTRY: Accessories, fashion, lifestyle, omnichannel retail

GROWTH FOCUS: Go to market strategy, sales strategy, brand strategy, innovation strategy, financial strategy, market expansion strategy

IN CATHERINE'S WORDS: "The value that JC+CO brought to my business has been immediate, specific, and action-oriented.

Prior to working with them, I was overwhelmed with the vague ideas of the many directions I could take to move my business forward and hence found myself in a sort of limbo. JC+CO quickly honed in the key areas that I needed to focus on in the short term, building out the long term strategy at the same time so I could see how all the pieces fit together and what we were working towards. Their energy, enthusiasm, and belief in the process allowed me to glimpse a new possibility for my business. JC+CO has radically transformed what is possible.

JC+CO is unique in that their genius lies equally in the sales, marketing, and PR side of the business, as in the numbers part of the business. I feel tremendously grateful and lucky to have the opportunity to work with Jacquelyn and am constantly in awe of her generosity of spirit and support towards fellow entrepreneurs."

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