Red Tape Brewery
PROFILE: In a world where craft breweries are seemingly popping up on every corner, Red Tape stands with a unique offering. Not only does the brand have a brewery where it hosts guests and sell its unique offering to the public - it creates bespoke brews, designed to aligned with the tastes of the hosts and guests of weddings, occasions, and special events across Canada. JC+CO was engaged prior to launch to define market position and messaging, setting the brand up for growth.
INDUSTRY: Consumer goods, alcohol
GROWTH FOCUS: Brand strategy, business strategy, go to market strategy