Chief Marketing Partner
PROFILE: A truly omnichannel leader in the explosive vintage luxury market, LXR is categorically unique in that it operates both online and at its 80 retail locations throughout North America. With a mandate to rebuild its brand alongside aggressively activating its digital commerce line of business, LXR retained JC+CO to act as its CMO and marketing team.
INDUSTRY: Vintage luxury, fashion and accessories, omnichannel
GROWTH FOCUS: Brand strategy, marketing strategy, creative strategy, ecommerce strategy