--- title: How to Build a Brand | How to Start a Brand | JC+CO | business projections description: business projections | The ultimate playbook to build, launch, and scale your consumer product brand. Designed for early stage and startup founders by a Fractional CMO. image: https://jcand.co/hubfs/woman%20with%20a%20laptop%20working%20from%20home%20smiling.jpeg --- Something Powerful [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) [![img-logo-jc-shopify-1](https://jcand.co/hubfs/img-logo-jc-shopify-1.svg "img-logo-jc-shopify-1")](https://www.jcand.co) - [BUILD](https://jcand.co/shopify-plus-partner) - [LAUNCH](https://jcand.co/fractional-cmo-marketing-team) - [SCALE](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [AI DISCOVERY](https://jcand.co/your-brand-discovery-report) - [OUR BRANDS](https://jcand.co/our-brand-portfolio) - [MEET MQ](https://jcand.co/muneera-qureshi) - [LETS TALK](https://jcand.co/contact) # business projections # Learn how to build a brand. ## Welcome to Build + Launch + Scale. The ultimate playbook for consumer product founders. Head to the [the index of topics](https://jcand.co/consumer-brand-startup-playbook/start-up-by-starting)!   People ask us all the time: how do you start a startup? Like, really, how do you start a business, step by step? There's an idea that starting a business requires a magical idea, gorgeous brand work, brilliant product development, and a deeply engaged community. Here's the thing: all of that stuff is really, really useful. But at the end of the day, businesses get off the ground through one simple factor: work. [![Fractional CMO for Early Stage Brands](https://jcand.co/hubfs/Fractional%20CMO%20for%20Consumer%20Brands.png)](https://jcand.co/build-launch-scale-the-playbook/why-hire-a-fractional-cmo) [![Fractional CMO for Early Stage Brands](https://jcand.co/hubfs/Fractional%20CMO%20for%20Consumer%20Brands.png)](https://jcand.co/build-launch-scale-the-playbook/why-hire-a-fractional-cmo) ## [Why Hire a Fractional CMO?](https://jcand.co/build-launch-scale-the-playbook/why-hire-a-fractional-cmo) I've been a serial entrepreneur since 1997, because I love nothing more than building, launching,... [READ THIS](https://jcand.co/build-launch-scale-the-playbook/why-hire-a-fractional-cmo) [![Why Contribution Margin is a Critical Metric for Startup Founders](https://jcand.co/hubfs/pexels-pixabay-256455.jpg)](https://jcand.co/build-launch-scale-the-playbook/contribution-margin-critical-to-startup-founders) [![Why Contribution Margin is a Critical Metric for Startup Founders](https://jcand.co/hubfs/pexels-pixabay-256455.jpg)](https://jcand.co/build-launch-scale-the-playbook/contribution-margin-critical-to-startup-founders) ## [Why Contribution Margin is Critical to Startup Founders](https://jcand.co/build-launch-scale-the-playbook/contribution-margin-critical-to-startup-founders) When you launch a new startup brand, you're typically looking at your accounting system on the... [READ THIS](https://jcand.co/build-launch-scale-the-playbook/contribution-margin-critical-to-startup-founders) Loading End of content No more pages to load We're a [fractional CMO](https://jcand.co/jacquelyn-corbett) and implementation SWAT team and we're sharing the inside scoop on our [playbooks, processes, tools, and strategies to help you build a brand, launch a brand, and scale a brand](https://jcand.co/fractional-cmo-for-startups). From finance to ops, product development to brand positioning, revenue analysis through demand planning, this represents the thinking of a [25-years-in serial entrepreneur](https://jcand.co/jacquelyn-corbett) who's spent the last 5 years building, launching, and scaling over 60 consumer brands. While every brand we've partnered with - [from the fashion innovators to the beauty brainiacs, from the wellness whizzes to the food-and-beverage aficionados](https://jcand.co/our-brand-portfolio) - had its own unique vibe, goals, and challenges, every single one of these businesses lived by the ability of its founder(s) to execute, every damn day. You're gonna experience a litany of lists and tasks and to-dos, but you're also going to start getting some (ahem, IMO) pretty stellar guidance on how to start a consumer product brand. So let's build. ## Inbox This Shizz ![jcandco-avatar](https://jcand.co/hs-fs/hubfs/jcandco-avatar.png?width=75&name=jcandco-avatar.png "jcandco-avatar") Copyright JC+CO growth accelerants 2018-present. JC+CO is a [Shopify Plus Partner](https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants) and a [Klaviyo Silver Partner](https://connect.klaviyo.com/jcco-growth-accelerants-inc). ✨  289.269.4690 ✨ - [BUILD ✨](https://jcand.co/shopify-plus-partner) - [LAUNCH 🚀](https://jcand.co/fractional-cmo-marketing-team) - [SCALE 💸](https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco) - [OUR BRANDS ❣️](https://jcand.co/our-brand-portfolio) - [MEET MQ 🫡](https://jcand.co/muneera-qureshi) - [CONTACT 👋](https://jcand.co/contact) [Follow us on Instagram](https://www.instagram.com/jcand.co/) [Follow us on Facebook](https://www.linkedin.com/company/jcandco) ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "JCCO", "areaServed" : "CA", "description" : "The only woman-owned Shopify Plus Partner agency in Canada. JC+CO builds, launches, scales, and migrates consumer brands through fractional executive leadership, Shopify Plus development, Klaviyo lifecycle marketing, and platform migrations.", "founder" : { "@type" : "Person", "jobTitle" : "Founder and Fractional Executive", "name" : "Muneera Qureshi", "sameAs" : [ "https://www.linkedin.com/company/jcandco", "https://www.instagram.com/jcand.co/" ], "url" : "https://jcand.co/muneera-qureshi" }, "foundingDate" : "2018", "logo" : "https://jcand.co/hs-fs/hubfs/jcandco-avatar.png", "memberOf" : [ { "@type" : "Organization", "name" : "Shopify Plus Partners", "url" : "https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants" }, { "@type" : "Organization", "name" : "Klaviyo Partner Program", "url" : "https://connect.klaviyo.com/jcco-growth-accelerants-inc" } ], "name" : "JC+CO Growth Accelerants", "sameAs" : [ "https://www.instagram.com/jcand.co/", "https://www.linkedin.com/company/jcandco", "https://www.shopify.com/ca/plus/partners/jc-co-growth-accelerants", "https://connect.klaviyo.com/jcco-growth-accelerants-inc" ], "telephone" : "289-269-4690", "url" : "https://jcand.co" } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Muneera Qureshi is founder of JC+CO Growth Accelerants, the only woman-owned Shopify Plus Partner agency in Canada. With 20+ years in digital strategy, product development, and e-commerce, she has worked with 75+ consumer brands across wellness, fashion, consumer goods, and technology.", "jobTitle" : "Founder and Fractional Executive", "name" : "Muneera Qureshi", "sameAs" : [ "https://www.linkedin.com/company/jcandco", "https://www.instagram.com/jcand.co/" ], "url" : "https://jcand.co/muneera-qureshi", "worksFor" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "JC+CO is a fractional executive and implementation team that builds, launches, scales, and migrates consumer brands on Shopify Plus. We act as your outsourced C-suite — strategy and execution together — covering Shopify development, go-to-market, performance marketing, Klaviyo lifecycle programs, and platform migrations to Shopify. We've worked with 75+ brands since 2018." }, "name" : "What does JC+CO do?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. JC+CO is a certified Shopify Plus Partner and one of only 10 women-owned Shopify Plus Partner agencies globally. We are also the only woman-owned Shopify Plus Partner agency in Canada." }, "name" : "Is JC+CO a Shopify Plus Partner?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. JC+CO is a Klaviyo Silver Partner. We build and manage full custom lifecycle programs covering both acquisition and retention — including welcome series, cart and browse abandonment flows, post-purchase sequences, win-back campaigns, loyalty programs, and segmentation strategy." }, "name" : "Does JC+CO do Klaviyo email and SMS marketing?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. We migrate brands from WooCommerce, BigCommerce, Magento / Adobe Commerce, Squarespace, Wix, and custom-built platforms to Shopify Plus. We handle the full migration lifecycle — data migration, theme rebuild, app stack configuration, SEO redirect mapping, and post-launch QA." }, "name" : "Can JC+CO migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We don't operate like a traditional agency. We embed fractional executives directly into your business as strategic partners. Our systems are built exclusively for brands in build and scale mode — we move faster, skip the overhead, and focus on what actually drives growth. We're also channel-agnostic: we recommend what works for your brand, not what we're incentivized to sell." }, "name" : "How is JC+CO different from a traditional agency?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "We work with early-stage brands, new corporate innovations, and legacy retailers undergoing transformation. Our sweet spot is consumer brands in wellness, fashion, consumer goods, and technology that are building or scaling on Shopify Plus." }, "name" : "What kind of brands does JC+CO work with?" } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "BUILD", "audience" : { "@type" : "Audience", "audienceType" : "Consumer brands, early-stage startups, scaling e-commerce businesses" }, "description" : "Shopify Plus store builds, refreshes, and migrations with brand storytelling built into the development process. Includes brand workshop, UX research, theme development, and conversion optimization.", "name" : "Shopify Plus Development", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/shopify-plus-partner" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "LAUNCH", "audience" : { "@type" : "Audience", "audienceType" : "Early-stage consumer brands, founders launching new products" }, "description" : "Fractional CMO leadership paired with a full marketing implementation team. Covers go-to-market strategy, content, influencer, email, paid social, and Amazon across DTC, retail, and marketplace channels.", "name" : "Fractional CMO and Go-To-Market", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/fractional-cmo-marketing-team" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "SCALE", "audience" : { "@type" : "Audience", "audienceType" : "Scaling consumer brands on Shopify Plus" }, "description" : "Performance marketing and full custom Klaviyo lifecycle programs covering acquisition and retention. Services include Google Ads, paid social, CRO, Amazon advertising, email and SMS flows, segmentation, and campaign management.", "name" : "Performance Marketing and Klaviyo Lifecycle", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/performance-marketing-fractional-growth-team-google-ads-jcco" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "MIGRATE", "audience" : { "@type" : "Audience", "audienceType" : "Brands on legacy platforms looking to migrate to Shopify Plus" }, "description" : "Full-service platform migration to Shopify Plus from WooCommerce, BigCommerce, Magento, Squarespace, Wix, and custom platforms. Includes data migration, theme rebuild, app stack setup, SEO redirect mapping, and post-launch support.", "name" : "Platform Migration to Shopify Plus", "provider" : { "@type" : "Organization", "name" : "JC+CO Growth Accelerants", "url" : "https://jcand.co" }, "url" : "https://jcand.co/migrate" } ```