Tips to prepare your ecommerce site for local voice search
Voice search is becoming increasingly relevant. Some estimates suggest this way of searching already makes up over half of all web searches. With local business becoming a more popular choice for consumers, this way of searching can no longer be ignored.
With more and more ‘voice assistant’ devices making their way into people’s homes, this is only the beginning.
While search is constantly evolving, there are a few simple things you can do to increase your chances of ranking well in local voice search results.
Refine your landing pages for each locations
This is most relevant to retailers who have a bricks and mortar store to complement the ecommerce side of their business. It is especially important for businesses who offer click and collect services.
The simplest way to do this is to create unique and relevant landing pages for each of these locations.
If you sell organic vegetables, for example, you can create a separate landing page for each of your physical stores. This can be helpful when people use phrases like “buy organic vegetables near me” or “click and collect organic vegetables near me” for example.
Add your physical store details on the correct pages
When you create pages for each of your locations, make sure you add the correct address on these pages. If you have only one location, you’ll want the same address to appear on all pages - the easiest way to do this is through the footer of your site.
Also make sure that you add the correct Schema markup to all these pages - this is especially important for businesses with several physical stores.
Use Google My Business to your advantage
Google My Business is incredibly powerful, but often overlooked. If you are not set up, do so. This will help you stand out in local search results and offer customers or potential customers quick access to the most important parts of your business.
Remember though that customers have a strong voice here and they can rate your products and services. So make sure your customer service is up to scratch.
Get listed in local directories
Google is great, but it is not the only search engine out there. From Bing to Yelp and everything else in between, there are so many other directories which you can add your business to.
Not to repeat ourselves, but Schema mark-up is essential. Essentially, this is simple code that helps search engines understand your content and what it means. It’s not as hard as it seems - just use a plugin that will help you get it right.
Get your content talking
Ooh, punny. When you figure out buyer intent and the context for their search, it’s much easier to create the right content. Aside from the usual content you create for your blog, make sure you create content that answers questions or helps your customers solve their problems.
Use long-tail keywords, keep it conversational and casual and remember that point of content is informative and valuable to the user. Search engines are second on the priority list.
Voice search is here already, so if you have not optimized your website and your business for voice, it’s time to get that party started.
Also remember that you should make sure your website works first on mobile, that it loads fast, and that the content is focused on your ideal audience. Your content should answer their questions about your products and services - not just in terms of what they are, but how your business and help your customers fill their needs.
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