JC+CO | The Accelerator | Insights on Ecommerce Strategy Experience Email Performance Marketing

email marketing

  • It's Not... About You

    In digital marketing, nothing is done by chance. Every little detail should serve a purpose: driving conversion. And, we hate to say it, but your personal preferences aren't a data point.
  • Why We (Still) Love Popups

    Marketing is not about what delivering what we think people like - we have the data to tell us what they actually do. And, as it turns out, as much as you hear people verbally eye-rolling popups 24/7... they do like popups.
  • So You Want Big, Bold, Branded Emails

    An image is worth a thousand words. Unless it ruins your sender reputation. Image-heavy emails seem to be all the rage these days. Dazzling GIFs, bold colors or soothing pastels, striking contrasts, a (couple of) million shades - these emails look like pages straight out of a glossy catalog. The ...