Yo, We Are Hiring: Retention Lead

Are you obsessed with observing cohort data and figuring out how to max out LTV? Are you a curious analyst with deep-divey database wizardry? Do you wanna contribute to building explosive growth in a fast-paced, entrepreneurial-as-heck, shop-like-no-other that deeply believes in doing the work? Um, yeah!

We are hiring a full-time: Retention Lead

Location: Queen-and-Bathurst-ish, Toronto x WFH flex as you wish

Reporting to: Head of Business Development


We (seriously) build high growth consumer brands, with a focus on seed-to-series-A build and legacy retail transformation. Our technical expertise is the Big 3 Ecomm Revenue Drivers: site experience, email + sms marketing, and paid performance marketing. We are obsessed with solving problems that stand in the way of revenue growth.


We are curious beyond words. We are relentlessly driven to innovate. We believe that doing the work works - and do the work, we do.

What does that mean? You will really, really build.


Reporting to the Head of Growth, you will be responsible for leading the retention, CRM, loyalty and engagement side of the business.

  • Track and analyze behaviour across cohorts, developing and implementing strategies to maximize lifetime value of the database
  • Develop refined documentation and road maps for processes and testing
  • Develop core strategies for creating revenue via email and SMS, including lead generation programs, campaign strategy, automation strategy, calendar management, segmentation strategy, list building and more
  • Manage day-to-day email/SMS channel oversight, including weekly client partner reporting, at a tactical, optimization, and forecasting level
  • Build and implement key campaign and automation initiatives to address different stages of the customer lifecycle, including but not limited to first order acquisition, second purchase activation, targeted purchase cadence, category preference, at risk, disengaged, etc.
  • Ideate and introduce programs in loyalty, personalization, gamification, subscription, customer communication and education as relevant to each client partner
  • Partner with cross functional teams on the development of integrated paid media campaigns and ensure email campaigns and flows reinforce digital ad campaigns
  • Stay up to date with and manage changing privacy policies and data access


    • An undergraduate degree in an analytical field and/or an MBA
    • Experience in CRM management/strategy and analysis (Klaviyo experience preferred)
    • A solid understanding of the ecommerce landscape and tendency towards constant research/learning
    • Excellent written and verbal communication skills (English essential, additional languages appreciated)
    • Organized, professional, strong attention to detail, excellent time management skills (Asana experience preferred)
    • Comfortable working with cross-functional teams and reporting to client partners
    • Ability to work effectively both independently and as part of a team
    • Positive attitude, humility, curiosity, and a damn good sense of humour


      Send a cover letter (sell us, for real!) with your portfolio to jointhecrew [at] jcand [dot] co. We look forward to learning about you!

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      We partner with consumer brands to deliver serious growth with the Big 3 Ecomm Revenue Drivers. Sneak peek how we can help you.