Ecommerce is an operation for the electronic purchase or sale of goods digitally over the internet.
Ecommerce uses technology such as mobile transactions, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, EDI, inventory management systems and automated data collection systems. Ecommerce is powered by the semiconductor industry's technological advances and is the largest segment of the electronics industry.
The most common ecommerce examples are the buying of electronic books, such as Amazon's and sales of album (album downloads in the form of Digital Distributions such as the iTunes Store) and retail.
Some examples of ecommerce include the following:
- Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants
- Providing or participating in online marketplaces, which process third-party business-to-consumer (B2C) or consumer-to-consumer (C2C) sales
- Business-to-business (B2B) buying and selling;
- Gathering and using demographic data through web contacts and social media
- Business-to-business (B2B) electronic data interchange
- Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
- Engaging in pretail for launching new products and services
- Online financial exchanges for currency exchanges or trading purposes.
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