Black Friday

Black Friday is a day of shopping that started in the United States as an early season precursor to the holiday season. Since its early years, it has extended into the other parts of the world and now happens in almost every country around the world. Black Friday always falls on the day after Thanksgiving and shoppers flock to bricks and mortar stores and online ecommerce retailers in droves to take advantaged of discounts.

Black Friday first started in the 1950s, but did not become known as such until later years. These days, many countries simply call it something generic as a “one off shopping event.

Some consumers use Black Friday as a way to purchase early Christmas presents at a big discount.

It is now generally viewed as the retailing portion of the holiday shopping season, often referred to as “Christmas shopping”.

While it was initially physical stores that drew that had the best deals, changes in ecommerce – and more recently the social distancing measures in the wake of the global COVID-19 pandemic – has seen online retailers offering consumers excellent value on big ticket items.

 Online retailers often extend their Black Friday ecommerce deals through the weekend in order to reduce some of the load the large influx of orders can have on logistics and infrastructure.

While large commercial companies often give Black Friday or Thanksgiving week discounts, more regular shoppers prefer to wait until a better price arrives in the following week. As Black Friday deals become popular, and more retailers offer the same deals, discounts become more prominent. This is often also the case with gift cards, though many manufacturers only send out gift cards during Black Friday sales.

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