The Go-to-Market Glossary

  • Abandoned cart

    Don't leave me. Abandoned carts, much like the name suggests, are purchases left to linger in the ether... possibly forever. 
  • Google Search Console

    Google Search Console is a lightweight, free and user-friendly tool to help you monitor some SEO basics.
  • Black Friday

    Shopalotigot. Black Friday is a day of deals that became a weekend of opportunity for clicks and mortar ecommerce berands.
  • Target market

    Perhaps the most well-known word in the go-to-market glossary. Your target market is a vital part of your business growth strategy.
  • Competitive landscape

    Spy with your little eye...what your competitors are getting up to.
  • Go to market (GTM) strategy

    Ready to go to market and not cry waah waah waah all the way home? Then you will definitely need the very best go-to-market (GTM) strategy.
  • Domain Authority

    Domain Authority is something all webmasters want.
  • Customer Acquisition Value

    Customer Acquisition Value is an important part of helping your business grow.

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